Status quo brand safety is not the only choice brands have to drive outcomes and align with campaign goals – there are technologies like advanced contextual that are primed to help brands reach goals and drive more equity in advertising representation and ad spend. Let’s dive deeper.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
Third-party Cookies—a friendly word for the bits of data used to track consumers' behavior while they browse the internet—are on their way out. According to a January blog post, Google plans to "phase out support for third-party cookies in Chrome…within two years." Given Google's dominant position, with control over roughly 90% of the global search market, this amounts to a death sentence for third-party cookies as we know them.
We investigate how brands shifted their marketing strategies in the wake of the Coronavirus pandemic and focused on creating personalized shopping experiences online. Learn how you can stay ahead of the game.
For brands looking for alternatives to cookieless ad targeting, context + creative is an effective way to engage audiences. Move beyond the limits of keyword targeting and safely extend your brand into safe environments.