Investigación y guías

83.6% of marketers say Mindset outperforms context-only matching, yet 61.1% still default to identity-based targeting. New research reveals what’s holding marketers back and how to put Mindset into practice.

Mindset-driven contextual targeting unlocks up to 473% more relevant inventory, without sacrificing relevance. New research reveals when to use each approach, and which drives stronger brand impact at scale.

Analiza los cambios trimestrales en la cultura y el comportamiento del público con información basada en datos que ayuda a las marcas a comprender qué es lo que ha motivado a las personas